A true South African auto favourite, and a massive market for the 3 Series – BMW remains a big part of the SA auto story.
We have over 1,4 Million unique people in our BMW Audience for South Africa.
The BMW audience is made up of people searching for “BMW” over the last 30 days and collected in the Gumtree DMP. Its an astonishing number of uniques, and they sitting right here with us at Karavan for your campaign.
If you are party of the auto industry – we have hungry BMW eyes right here for you to pitch your deal to.
This group have a high propensity to buy BMW car now or in the very near future. It’s a continuous rolling market for a brand to capitalise on as people are searching constantly, which we have our DMP finger on.
Born out of Gumtree South Africa vehicle searches, the audience is updated daily by their world class DMP technology. We work together and segment this data, to form an audience for you to utilise. You couldn’t be more precise with your targeting and advertising than this.
Target the right cars, to the right people – no wastage.
|Unique Browsers p.m||1,466,001|
|Bought via||IO, DSP PD/PG|
|Buy Type||DMP Audience (inventory excluded)|